Understanding the impact of public affairs is increasingly important for organisations navigating complex policy landscapes and practitioners seeking to demonstrate their value.
This session provided practical frameworks and best practices for measuring and communicating the value of your public affairs activities.
We featured insights from Stephen Waddington, founder of Wadds Inc. and Johnny Luk, Lead Consultant and Head of Public Affairs at Cast from Clay, with Hattie Ireland, UK Policy and Service Manager at DeHavilland hosting the session. They discussed:
- Best practices for aligning public affairs with business strategy
- Three proven measurement models for public affairs
- Developing effective quantitative and qualitative metrics
- Leveraging technology for real-time measurement
- Building management and client trust through reporting
