Kickstarting the year with our first masterclass: Mastering public affairs events.
We were thrilled to welcome David Boot, Head of Public Affairs at LNER and Chair of the CIPR Public Affairs Group, to lead this session.
In discussion with DeHavilland’s Head of Policy Hattie Ireland, David shared tips and proven techniques to master hosting events, including:
- Attracting the right stakeholders to your event
- Understanding what MPs and stakeholders value most in these settings
- Creating the perfect environment for engagement and standout photo opportunities
- Efficient diary management tactics to keep things running smoothly

