We were delighted to welcome Esenam Agubretu, public affairs and strategic communications specialist, for our exclusive online masterclass: ‘LinkedIn for public affairs’ on Wednesday 21 January.
Esenam supports organisations to strengthen policy influence, reputation and stakeholder engagement. Drawing on experience working in and around Parliament and business, she combines traditional public affairs expertise with modern approaches, including innovative use of digital platforms.
In conversation with Helio Intelligence’s Apostolos Kremantalas, Esenam shared her insights on how LinkedIn can be used as a strategic tool for public affairs, covering:
- Why LinkedIn is now a core public affairs platform
- What effective public affairs content looks like on LinkedIn
- How to build reputation, relevance and reach in practice
- How to approach LinkedIn strategy in the year ahead
