With the election done and dusted, you now have potentially hundreds of new stakeholders.
And every day they will be discussing issues that impact you.
How do new MPs perceive these issues? And have your existing stakeholders’ views changed?
Our in-house expert Jack Talbot explains what political sentiment analysis is, how it can support you and the best ways to use it to measure your public affairs success. He covered how to:
- – Build strong relationships: engage with stakeholders actively discussing topics you’re interested in
- – Focus your time: locate the source of conversations – Twitter, Parliament etc.
- – Gauge party sentiment: identify sentiment across bespoke topics of your choosing
- – Map stakeholder sentiment: group your contacts into positive, neutral or negative categories