As we approach autumn, public affairs teams should be considering how best to engage their key stakeholders.
Party conference represents the golden opportunity to do just that.
However, with hundreds of MPs, civil servants, SpAds and Political Advisers attending, engaging them can be a near-impossible task.
Creating a stakeholder map will help you to identify those you wish to interact with most.
What is a stakeholder map?
Politicians have become accustomed to being petitioned, therefore distinguishing your comms from your peers will increase the likelihood of achieving your desired outcome.
Knowing who, how and what to say requires thorough, constant monitoring of your stakeholders, so you can leverage the latest political developments to your advantage. This is your stakeholder map.
5 main benefits of stakeholder mapping
1. Enhanced insight
Recognise the level of interaction among different stakeholders.
2. Effective communication
Increase the possibility of stakeholder engagement by creating tailored communication for your different contacts.
3. Minimise risk
Identify stakeholders who may pose risks to your company and develop mitigation tactics to address potential obstacles before they escalate.
4. Resource allocation
Prioritise stakeholders based on their level of influence, impact and engagement to allocate resources effectively.
5. Discover new stakeholders
Identify potential contacts with whom you share common interests but were previously unaware.
Get in touch
We understand the importance of having a sophisticated stakeholder mapping routine in place.
Unsure where to start or need a helping hand? Our team are here to help.
Contact us to discuss your needs.