The challenge
The Association operates within a dynamic and evolving healthcare environment. To effectively advocate for its members and ensure patient safety, the association requires:
- Comprehensive monitoring to stay abreast of relevant developments in anaesthesia, patient safety, the NHS workforce, and broader health topics.
- Proactive political engagement to influence policy decisions and advocate for the needs of its members and patients.
- Strategic communication to effectively communicate its message to key stakeholders, including policymakers, members and the public.
Our solution
The Association uses DeHavilland to gain access to its comprehensive monitoring and analysis services, including:
- DeHavilland PeoplePoint
The Association utilises DeHavilland PeoplePoint to find relevant stakeholders and connect with them through its outreach. - Bespoke Daily Report
A tailored daily report provides a concise and relevant overview of key announcements in the issues that impact the Association. - Health and Social Care Morning Briefing
This service provides a comprehensive morning briefing, ensuring the Association is up-to-date on the latest news and policy changes within the broader healthcare sector. - Alerts and political updates
These services provide timely notifications of specific policy developments and breaking stories, enabling the Association to react quickly and effec
Impact
The Association’s use of DeHavilland has yielded significant benefits:
- Enhanced Political Engagement: During the general election, the Association effectively leveraged the DeHavilland Portal to distribute its manifesto to candidates. This proactive approach enabled the association to engage with policymakers and advocate for its priorities.
- Improved Patient Safety: By staying informed on the latest developments in patient safety, the Association can proactively address potential risks and promote best practices among its members.
- Strengthened Workforce Development: The Association utilises DeHavilland monitoring to support its public affairs strategy in relation to increasing the number of anaesthetists. By tracking workforce trends and policy changes, the association can advocate for initiatives to attract and retain anaesthetists.
- Effective Communication: The daily reports and alerts enable the Association to communicate effectively with its members and stakeholders, ensuring they are informed on critical issues.
- Strategic Alignment: DeHavilland’s services support the Association’s strategic priorities of patient care and safety, advocacy and support, and innovation and growth, by providing the information needed to make informed decisions.
Jenny Gowen, Head of Public Affairs and Policy at the Association said: ‘Using DeHavilland political monitoring allows our small team to have a big impact and means we’re always up-to-date with the latest policy and political developments’.
The Association’s successful use of DeHavilland demonstrates the value of comprehensive monitoring and analysis in navigating the complex health landscape. By leveraging DeHavilland’s services, the Association can effectively advocate for its members, promote patient safety, and contribute to the advancement of anaesthesia.
DeHavilland empowers professional associations to achieve their strategic objectives and make a positive impact on their sectors.



